People
are using Social Media to connect with not only their friends and family, or to
stay abreast of the latest news and trends, customers are following and
researching companies and brands through Social Media. So the question remains:
Does
your Business Have a Social Media Profile?
If
your business has a website (which it should) your company should have a Social
Media presence. This not only will put
your business out in front of the millions of people currently using Social
Media, but it an excellent tool in driving traffic back to your website. Here are a few Social Media platforms to help
you get started:
Google+: Make a great first impression. Creating a Google+ profile helps you control
how you appear across Google. With your
Google+ profile you can map your company’s location, and post content (Photos,
Videos, etc) relevant to your business.
Facebook: Over a billion people use Facebook to connect. Facebook offers users the option to create a
Business Profile page. Through your
Facebook Business Profile your posts can include videos, photos, links and
documents. Whether you are launching a
new product or service, or just building awareness, your profile will help your
business stay top of mind with users.
Pinterest: Like Facebook, Pinterest has created Pinterest for Business
pages, allowing you to bring your business to millions of people who are
discovering new ideas for what they would like to do, buy and plan. The key to Pinterest is creating quality
descriptions for your content that will interest/drive the visitor your product
or service.
You Tube: Creating a You Tube channel for your business allows you to
post videos providing a more in depth look at your product or service. Companies use You Tube to promote everything
from product launches to business evolutions in their company.
Twitter: Twitter is a quick and easy way to promote your
business. With its 140 character limit,
it is prime for breaking ideas and updates.
An added benefit of Twitter is the cross promotion of your other Social
Media profiles. Content posted on
Google+, Facebook, You Tube & Pinterest can be shared through Twitter, a
great tool to drive people to your various profiles.
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