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Friday, 18 July 2014

Does Your Business Have A Social Media Profile?

People are using Social Media to connect with not only their friends and family, or to stay abreast of the latest news and trends, customers are following and researching companies and brands through Social Media.  So the question remains:

Does your Business Have a Social Media Profile?

If your business has a website (which it should) your company should have a Social Media presence.  This not only will put your business out in front of the millions of people currently using Social Media, but it an excellent tool in driving traffic back to your website.  Here are a few Social Media platforms to help you get started:

Google+:        Make a great first impression.  Creating a Google+ profile helps you control how you appear across Google.  With your Google+ profile you can map your company’s location, and post content (Photos, Videos, etc) relevant to your business.

Facebook:      Over a billion people use Facebook to connect.  Facebook offers users the option to create a Business Profile page.  Through your Facebook Business Profile your posts can include videos, photos, links and documents.  Whether you are launching a new product or service, or just building awareness, your profile will help your business stay top of mind with users.

Pinterest:       Like Facebook, Pinterest has created Pinterest for Business pages, allowing you to bring your business to millions of people who are discovering new ideas for what they would like to do, buy and plan.  The key to Pinterest is creating quality descriptions for your content that will interest/drive the visitor your product or service.

You Tube:      Creating a You Tube channel for your business allows you to post videos providing a more in depth look at your product or service.  Companies use You Tube to promote everything from product launches to business evolutions in their company.

Twitter:           Twitter is a quick and easy way to promote your business.  With its 140 character limit, it is prime for breaking ideas and updates.  An added benefit of Twitter is the cross promotion of your other Social Media profiles.  Content posted on Google+, Facebook, You Tube & Pinterest can be shared through Twitter, a great tool to drive people to your various profiles.

If you are going to take the time to branch out into Social Media, try to remember these final two tips.  Keep Active:  If you are going to have a profile, stay updated, do not leave it idle.  Verify Your Business:  Facebook, Twitter, Pinterest & You Tube allow users to “Verify” themselves, this shows visitors that you’re a trustworthy source.

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