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Friday, 11 July 2014

The Importance of Mobile Content

The importance of having a powerful online presence is even more prevalent in the success of any business.  We are living in a world of evolving technologies, with customers utilizing new mediums to find content and businesses than ever before.

To stay competitive in this ever evolving online community is it important to ensure your business is staying up-to-date with the changing technologies.

We are in a digital age where consumers now have instant access to information with the aid of their mobile devices, whether it is a smartphone or tablet, customers can source products and services on the go.  This is why it is important for your businesses online presence to stay current so you don’t miss opportunities to reach returning and potential customers.

The development of a mobile version of your website is a key tool in staying competitive.

The number of people using their mobile devices to access the internet is increasing:

- Approx. 70% of Canadians are using mobile devices. (Google Engage Conference - Sept. 2012)

- 93% of Canadians go online for product information. (Google Engage Conference - Sept. 2012)

- 91% of adults keep their smartphones within an arm’s reach. (Morgan Stanley) 

- 9 out of 10 mobile searches lead to activity, with more than half leading to sales. (SearchEngineLand) 

The there are various ways to create a mobile version of your website, and with Responsive Web Design, Netvatise can create a mobile version of your website.

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