So you invested the time, money and energy into developing a cutting edge website to promote your business. You made it informative, yet concise along with developing a visually stunning and user friendly design. While your launch and foray into the online world of business solutions may have been successful, the question is, now that your website has been online for a time, “How prevalent is your website?”
No matter how exceptional your business’ website may be, with out maintaining some form of up-to-date changes to your website, the popularity will decline. Marketing campaigns, SEO, and a social media cross platform push to your website is an excellent way to drive potential customers/clients to your website. However if your website remains static, the ability to retain those visitors will decrease.
Just as a company will re-brand itself over the years, your website needs to stay prevalent in a highly competitive online industry. A massive redesign is not necessary, however if you do re-brand your company, you should re-brand you website as well.
A few simple steps to keeping your website up-to-date:
- When customers/clients ask questions about your business, add the answers to your F.A.Q. page. Other visitors may have the same questions.
- Adding a reviews page to your website, will allow visitors to see why past customers/clients chose your business.
- Whenever you add a new product or are providing a new service, remember to update your website with this information.
While keeping your website up-to-date may seem like an obvious decision, many businesses website can fall through the cracks in this competitive virtual world. So it is important to remember that you must keep your website updated to ensure your business’ website remains prevalent.