Is
the content on your website driving customers to your company or driving them
away?
While
it is important to have a visually stunning and user friendly website to
attract and entice customers to your business, the key to retaining your
customer is the content you website provides.
There
are a few key elements required to ensure you are creating quality content for
your website.
Be Informative while
remaining Concise. Provide a background on
your business, while informing visitors on the key elements that make your
business standout against the competition.
Provide information on the products/services that your business offers.
Know Your Audience. Keep in mind that all visitors to your
website are potential customers. Whether
they choose to revisit you website or work with your business will be
determined based on the value of the content provided on the website.
Have an Open Dialogue. Provide a way for visitors (and in turn
potential customers) to contact your business.
Simply providing a client services email as an alternative to a phone
number may seem like it common sense, but it is a key element that many
businesses forget. You can also try next
level customer engagement with a “Live Chat” or engage your customers through
Social Media.
Link your Website to
your Social Media. As discussed in our Does Your Business Have a Social Media
Profile? Post on July 18th, your business should have a Social
Media profile. If you are currently
using Twitter or Facebook for business you can utilize widgets that show live
updates from your Social Media profiles on your website.
Know you “Buzz Words”. While you are creating content for your website
ensure you are creating keyword rich content.
While keeping in mind that originality is the key. Duplicate content on your website will work
against you when it comes to your SEO.
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