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Thursday, 7 August 2014

The Importance of Branding

What is your Brand Identity?

Whether you have created a product or you are offering a service, your ability to market to your customers relies on your company’s branding strategy.  Branding is a vital component to the success of your business, and the success of your branding strategy will be determined by quality of the branding you have created.

Many a successful company has become a household name based on the quality of the branding that they have created for the marketplace.  For example, how often do you refer to a box of tissues as Kleenex even when you do not have the Kleenex brand?  The brand name has become synonymous with “tissue”, which is an excellent example of quality Brand Identity.

When developing your company’s Brand Identity focus on creating a cohesive branding strategy that reflects your business model, product or service, as well as drawing attention to your target audience.  Your company’s branding should encompass everything from targeted marketing campaigns, to multimedia (radio/television/print) as well as through your online presence (website/social media/advertisements, etc.)

Creating a quality Brand Identity is not exclusive to new businesses.  Whether you are a startup or have an established business, the key to keeping yourself at the forefront in a competitive market is to know when to re-brand.  Re-Branding is and opportunity to “start fresh”.  When it comes to re-branding, remember it is not re-inventing the wheel, sometimes it is just giving customers a different perspective of who you are and what you are offering. 

If you are looking to develop your Brand Identity or are looking to Re-Brand yourself, Netvatise can assist you with your company’s branding.

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