Once
you have launched your company’s online presence with a corporate website, one of the
questions you will inevitably come across is, “Do I also need to create branch
websites?”
The
answer is yes and no. The requirement
for branch or “affiliate” websites will vary depending on the size of your
company, your type of business and the countries in which you serve.
If
you have a company that operates in more than one country you will need to
create a version of your website for each country. This will allow you to address everything
from pricing, product, and service differences in a website customized for each
country where your business operates.
Even if you operate your business in only one country, it would be in
your best interest to create a site in more than one language. For example: The Tim Hortons website can be
viewed in either English (CAN or US) or French (CAN). This ensures you are not neglecting any
potential clientele.
If
you are a business that operates franchises, you should have, along with your
company’s corporate website, websites for each of your franchise offices. This more direct and selective approach to targeting
will help potential clients find the information they need.
They
key to any successful business is exposure.
Always remember to create a footprint online that will make your company
easier to find and more likely to connect with potential clientele.
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