Learn
more about your customers through your Social Media Analytics. Your analytics tools provided by your various
social media platforms can help your business continue to improve how they
work, with meaningful insights about what is of interest to their customers.
The
difference between social media analytics and your standard website analytics
is the personalized insight into your visitors through social media. Tracking your social media activity through
analytics, provides valuable insight into the type of person that is interested
in your product or service, this allows you to direct focused advertising to
select groups and help you decide on new products or services base on the type
of customers that are interested in your business.
If
you are utilizing the following social media platforms to promote your
business, here is a little insight into the analytics that are offered to
users:
Pinterest
Analytics: analytics.pinterest.com
View
what people prefer most from your Pinterest profile and website, as well as how
much traffic your site gets when you add the Pin It button.
View your audience’s most common interests along with which other Pinterest
Business pages they follow.
Twitter
Analytics: analytics.twitter.com
Through
Tweet Activity Dashboard you can click on an individual Tweet to see specific
data for that Tweet. For example you can
find details on your Impressions, Link Clicks, Embedded Media Clicks, Detail
Expands, Favourites, Replies and Retweets.
Facebook
Page Insights: Insights (top of your
page)
View
metrics about your Facebook page such as: Total Pages Likes, New Page Likes,
Post Reach, Total Reach and Engagement.
Google+
Insight: Insights (on your
dashboard)
View
Actions on Posts (Views, +1's, Comments & Shares), Views (Search Views,
Post Views, Profile Views, & Photo Views) as well as the age, gender and
country of your followers.
YouTube
Analytics: www.youtube.com/analytics
This
allows you to know who your viewers are and where they are finding your videos.
You can find out what makes your viewers visit your page, how many videos were
viewed, why viewers chose to subscribe, if your Annotations are effective, as
well as how your audience is interacting with your videos.
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