Learn more about your customers through your Social Media Analytics. Your analytics tools provided by your various social media platforms can help your business continue to improve how they work, with meaningful insights about what is of interest to their customers.
The difference between social media analytics and your standard website analytics is the personalized insight into your visitors through social media. Tracking your social media activity through analytics, provides valuable insight into the type of person that is interested in your product or service, this allows you to direct focused advertising to select groups and help you decide on new products or services base on the type of customers that are interested in your business.
If you are utilizing the following social media platforms to promote your business, here is a little insight into the analytics that are offered to users:
Pinterest Analytics: analytics.pinterest.com
View what people prefer most from your Pinterest profile and website, as well as how much traffic your site gets when you add the Pin It button. View your audience’s most common interests along with which other Pinterest Business pages they follow.
Twitter Analytics: analytics.twitter.com
Through Tweet Activity Dashboard you can click on an individual Tweet to see specific data for that Tweet. For example you can find details on your Impressions, Link Clicks, Embedded Media Clicks, Detail Expands, Favourites, Replies and Retweets.
Facebook Page Insights: Insights (top of your page)
View metrics about your Facebook page such as: Total Pages Likes, New Page Likes, Post Reach, Total Reach and Engagement.
Google+ Insight: Insights (on your dashboard)
View Actions on Posts (Views, +1's, Comments & Shares), Views (Search Views, Post Views, Profile Views, & Photo Views) as well as the age, gender and country of your followers.
YouTube Analytics: www.youtube.com/analytics
This allows you to know who your viewers are and where they are finding your videos. You can find out what makes your viewers visit your page, how many videos were viewed, why viewers chose to subscribe, if your Annotations are effective, as well as how your audience is interacting with your videos.