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Wednesday, 15 October 2014

Leveraging Your “Followers” and Customers

It is important to utilize all of the information you have at your disposal regarding your “followers” and customers to the maximum benefit of your business.   Your business needs to leverage its key resources, in order to ensure you are fully targeting any potential or current customers.

For starters your social media accounts (Facebook, Twitter, Pinterest, Google+, etc.) will give you valuable insight into the type of person that is interested in your business.  Allowing you to breakdown factors such as their interests, locations and which type of content is driving them to your website.

When current clients/customers are using your businesses services (or purchasing your products) it is important to ensure that you are keeping a detailed database of which services that these customers are utilizing.  Which type of services did this client use, or what type of product did this customer purchase?  Are there similar patterns or activity among certain products/services or regions? 

By breaking down the patterns and interests of your clients/customers, it allows your business to create buying patterns, and targeting marketing campaigns directing certain products or services to specific audiences, where you know it will have the best impact and the most successful results.

The most important tool businesses have to increase and promote their business is their own audience.  Every client or customer that your business adds is the key to bringing additional people to your business.  You just have to know how to harness this information to leverage your “followers” and customers.

Friday, 10 October 2014

Multi Platform Media

People are accessing the internet via desktops, laptops, tablets, phones and now even through their television.  While at the same time people are moving away from their television to access their multimedia via internet using their computers, tablets and phones.  In fact this year the Neilson Rating System has to create the “Neilson Twitter Rankings” to appropriately asses the popularity of television programs when viewers are moving to new screens via the internet.

We are in an ever evolving digital environment, where you must stay ahead of the game in order to stay relevant and competitive.  With the popularity of mobile media, potential clients are becoming more visual consumers, so you have to make sure your business is keeping up with your multimedia presence on the web.

If you are planning on entering into a new multimedia promotion, a tool for promoting your business to a more visual audience would be through Instagram.  The Instagram App allows you to create a “gallery” of images to promote your business, along with promotion through short videos.  Operating through your mobile phone, this tool is a quick way for you to visually engage your customers/clients, while sharing your Instagram photos on Flickr, Facebook, and Twitter.

Several extremely successful businesses have found a platform through their Instagram Business Account, such as Starbucks, Marc Jacobs International and Mercedes-Benz USA.  In fact Mercedes-Benz USA used Instagram and Facebook to launch their new GLA compact SUV.

Take advantage of all of the multi platform opportunities that are at your disposal and ensure that you are always delivering more than expected.

Thursday, 2 October 2014

Designing a Professional Web Presence

Your business must continuously stay connected with your client base in order to remain in the forefront in a competitive and rapidly expanding marketplace.  A powerful web presence is an integral part of any successful business marketing strategy.  Consumers are constantly connected to the internet through their phones, tablets, laptops and desktop computers and you need to ensure you are marketing your business where your current and potential clientele are looking. 

The first step to developing your web presence is through creating a professional website that will promote your business and keep your current and potential clientele informed.  Once you have that created it is important to develop cross promotional materials through social media (Twitter, Facebook, Pinterest, Google+, You Tube, Tumblr, etc), before you begin however, ensure you have established your businesses website.  Don’t put the cart before the horse with your web promotion.

When deciding on your websites design, in an effort to remain cohesive to your overall company marketing and branding strategy, your website should compliment, if not enhance your companies current image.

With various “free” web design websites offering a variety of pre-designed templates for the novice designer, as well as editable templates for the more experienced designer, it may seem easier to design your website yourself.  However, the difference between a website that you design yourself and one created by a web development company is the quantity of time that can be devoted to the design and maintenance as well as the marketing strategy.  In realistic time standards how much of your day or week can you devote to the design and maintenance of your website?  The benefit of using a professional designer is the ability to have a quality product produced and marketed to your consumers; along with support should you encounter any technical issues regarding your website.