Your
business must continuously stay connected with your client base in order to
remain in the forefront in a competitive and rapidly expanding
marketplace. A powerful web presence is
an integral part of any successful business marketing strategy. Consumers are constantly connected to the
internet through their phones, tablets, laptops and desktop computers and you
need to ensure you are marketing your business where your current and potential
clientele are looking.
The
first step to developing your web presence is through creating a professional
website that will promote your business and keep your current and potential
clientele informed. Once you have that
created it is important to develop cross promotional materials through social
media (Twitter, Facebook, Pinterest, Google+, You Tube, Tumblr, etc), before
you begin however, ensure you have established your businesses website. Don’t put the cart before the horse with your
web promotion.
When
deciding on your websites design, in an effort to remain cohesive to your
overall company marketing and branding strategy, your website should
compliment, if not enhance your companies current image.
With
various “free” web design websites offering a variety of pre-designed templates
for the novice designer, as well as editable templates for the more experienced
designer, it may seem easier to design your website yourself. However, the difference between a website
that you design yourself and one created by a web development company is the
quantity of time that can be devoted to the design and maintenance as well as
the marketing strategy. In realistic
time standards how much of your day or week can you devote to the design and
maintenance of your website? The benefit
of using a professional designer is the ability to have a quality product
produced and marketed to your consumers; along with support should you
encounter any technical issues regarding your website.
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