People
are accessing the internet via desktops, laptops, tablets, phones and now even
through their television. While at the
same time people are moving away from their television to access their
multimedia via internet using their computers, tablets and phones. In fact this year the Neilson Rating System has
to create the “Neilson Twitter Rankings” to appropriately asses the popularity
of television programs when viewers are moving to new screens via the internet.
We
are in an ever evolving digital environment, where you must stay ahead of the
game in order to stay relevant and competitive.
With the popularity of mobile media, potential clients are becoming more
visual consumers, so you have to make sure your business is keeping up with
your multimedia presence on the web.
If
you are planning on entering into a new multimedia promotion, a tool for
promoting your business to a more visual audience would be through
Instagram. The Instagram App allows you
to create a “gallery” of images to promote your business, along with promotion
through short videos. Operating through
your mobile phone, this tool is a quick way for you to visually engage your
customers/clients, while sharing your Instagram photos on Flickr, Facebook, and
Twitter.
Several
extremely successful businesses have found a platform through their Instagram
Business Account, such as Starbucks, Marc Jacobs International and Mercedes-Benz USA. In fact Mercedes-Benz USA used Instagram and
Facebook to launch their new GLA compact SUV.
Take
advantage of all of the multi platform opportunities that are at your disposal
and ensure that you are always delivering more than expected.
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