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Friday, 10 October 2014

Multi Platform Media

People are accessing the internet via desktops, laptops, tablets, phones and now even through their television.  While at the same time people are moving away from their television to access their multimedia via internet using their computers, tablets and phones.  In fact this year the Neilson Rating System has to create the “Neilson Twitter Rankings” to appropriately asses the popularity of television programs when viewers are moving to new screens via the internet.

We are in an ever evolving digital environment, where you must stay ahead of the game in order to stay relevant and competitive.  With the popularity of mobile media, potential clients are becoming more visual consumers, so you have to make sure your business is keeping up with your multimedia presence on the web.

If you are planning on entering into a new multimedia promotion, a tool for promoting your business to a more visual audience would be through Instagram.  The Instagram App allows you to create a “gallery” of images to promote your business, along with promotion through short videos.  Operating through your mobile phone, this tool is a quick way for you to visually engage your customers/clients, while sharing your Instagram photos on Flickr, Facebook, and Twitter.

Several extremely successful businesses have found a platform through their Instagram Business Account, such as Starbucks, Marc Jacobs International and Mercedes-Benz USA.  In fact Mercedes-Benz USA used Instagram and Facebook to launch their new GLA compact SUV.

Take advantage of all of the multi platform opportunities that are at your disposal and ensure that you are always delivering more than expected.

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