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Friday 12 December 2014

Is It Time To Call The Professionals?

So you have created a website for your business.  That is an important step to the success of your business in today’s every changing and competitive digital age.

So the question that now remains is what are you going to do with your website?

While having a web presence is an advantage (and lets be honest a requirement these days) you require more than a static website.   

Here are a few important details that you should keep in mind when developing your website and once it has gone “live”:

-          Is this is your company’s online launch, how are you designing the website?
-          What is the overall design theme of your website (colours, logos, and layout)?
-          Have you sourced the creative content for your website?
-          What is your update schedule (ie: How frequently are you planning on updating the website)?
-          Is it time to call the professionals?

The answer to all of the questions for a busy professional looking for a successful web presence is to “Call the Professionals.”  A website is an ever evolving project and it often requires updates, design and maintenance that would be advantageous reasons to have a professional web development team.

Wednesday 3 December 2014

Responsive Marketing

An important element in any successful image campaign for your business is an effective Responsive Marketing plan.

Responsive Marketing develops targeted campaigns to release in the regions and within the platforms that are most utilized by the audience for your respective product. 

This time of year is a massive marketing launch for businesses and a highly competitive time for businesses and their marketing campaigns.  From billboards and newspapers to the television and radio campaigns business have numerous varied campaigns for targeting different demographics to their business this holiday season.

Target has launched it’s Christmas television marketing campaign, with a colourful series of commercials airing throughout the day and featuring their latest toy collections to “target” it’s demographic of holiday shoppers and children’s wish lists.

The older skewed audience of commuters and office workers are targeted through their radios with commercials for diamond companies and jewelers looking for something for that special someone for the holidays.

Coca Cola launches large scale billboard campaigns to promote their products over the holiday season.  Coca Cola products are popular among the youth and older audiences during the holiday party season, and their billboard campaign allows them to target both audiences.

The trick to a successful Responsive Marketing campaign is to know your audience, and know what platforms will reach them and provide you with the most responsive audience.