An
important element in any successful image campaign for your business is an
effective Responsive Marketing plan.
Responsive
Marketing develops targeted campaigns to release in the regions and within the
platforms that are most utilized by the audience for your respective
product.
This
time of year is a massive marketing launch for businesses and a highly
competitive time for businesses and their marketing campaigns. From billboards and newspapers to the
television and radio campaigns business have numerous varied campaigns for
targeting different demographics to their business this holiday season.
Target
has launched it’s Christmas television marketing campaign, with a colourful
series of commercials airing throughout the day and featuring their latest toy
collections to “target” it’s demographic of holiday shoppers and children’s
wish lists.
The
older skewed audience of commuters and office workers are targeted through
their radios with commercials for diamond companies and jewelers looking for
something for that special someone for the holidays.
Coca
Cola launches large scale billboard campaigns to promote their products over
the holiday season. Coca Cola products
are popular among the youth and older audiences during the holiday party
season, and their billboard campaign allows them to target both audiences.
The
trick to a successful Responsive Marketing campaign is to know your audience,
and know what platforms will reach them and provide you with the most
responsive audience.
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