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Tuesday, 18 November 2014

It Is Time to Get Online



It may be hard to believe but even in the digital world of today, there are still companies that do not have an online presence.

Every company should have a website, especially if you are a small business or a start-up.  If you are waiting until you have grown your business before launching an online presence, or if you think that your “type of business” does not require a website, you are only hampering the development and growth of your company.

From Real Estate to Pharmaceutical sales, customers are going online to find information on businesses and information on products and services.  Customers are no longer relying on their laptops or desktop computers to go online, with the advent of Smart Phones, Tablets and now even Smart Watches, we are an “act now” society.  This means customers can make decisions and get information whenever the need arises in a much more convenient manner.

If you are interested in a home for sale, Real Estate Agents now have QR Codes, and mobile sites linked to their signage, customers can go online outside and learn more about the house they saw in passing.  Tired of reading the small print on the side if your prescription bottle? You can scan the QR Code on the label and view the details of your prescription online.

So, if you have not created a website for your business, now is the time to get online.  Get a web presence established to ensure your business and/or your products are being made available to potential and current clients.  Every company has the potential to succeed and sometime something as simple as a lack or Brand Awareness is all it takes for a company to fall to the wayside.  Keep your company it the forefront and stay competitive.

When you are ready to launch your company online, contact the team at Netvatise, and we will help your design a professional website for your business.

Monday, 10 November 2014

Connecting With Your Clients: Newsletters vs. E-Blasts



Are you connecting with your clients?  How are you staying connected? 

If your business is practicing the elements required for a successful business: Branding Awareness, Targeted Marketing Strategy, Social Media Push & Quality Rich Content, you should have established a thriving business with a valuable client base. 

However, once you have those clients it is important to keep in touch with them in an effort to ensure they become a repeat customer.  If you have clients in your database that either have not purchased another product, or updated a service you have provided, this is an ideal opportunity to target them to make another purchase.

Newsletters and E-Blasts are two excellent ways to target specific customers with new products or services that will entice them back to your business.  Your client database is the best tool you have at your disposal to determine who you are targeting with your email campaign. 

So what is difference between Newsletters vs. E-Blasts?

Newsletters are larger format emails, used when sending out information to a larger group, allowing you to go into greater detail.  For Example: If you have customers who have had a website designed some time ago and it may be time for a refresh/redesign.  The newsletter would be sent out to all of the clients in your database that would fit this criteria.  

E-Blasts are used as more of a note, so are smaller in scale.  For Example: You have a new product or service that you would like to promote or you are offering a coupon or service discount. The benefits of an E-Blast are that they are short and to the point, acting more as a quick reminder.

Whether you are using a Newsletter or an E-Blast to promote your business, there is no preference over either as to which one is more successful.  Both are effective ways for keeping touch with your clients through a targeted email campaign.  Some people even use both in their promotion.  As long as you know who you are targeting and you have the content to market, you will be able to launch a successful email campaign.

Monday, 3 November 2014

The Art of Re-Branding

Knowing when to re-brand is the key to keeping yourself fresh in the competitive marketplace. The art of re-branding is to know when it is right time to introduce a new image to your clients/customers, along with a creative and competitive marketing strategy to promote your business new image.

A re-brand does not have to reinvent the wheel, just to refresh to image to in an effort to reintroduce yourself and give any current or potential clients the opportunity to view your business from a new perspective.

It is important to have all of your key marketing elements in place before launching your new branding campaign.  The key to a successful launch of a new branding strategy is launching it across all of your marketing simultaneously.  Once you have created your new “look” a cross platform launch should include: Website, Print Ads, Television/Radio, Billboards and Social Media Blitz to ensure customers/clients are aware of your companies “changing” image.  

When developing a re-branding strategy and campaign it is important to remain true to your company’s vision.  A complete overhaul that is a departure from your usual strategy may not turn out to be successful.  Many large companies have faced failed re-branding campaigns, like PepsiCo’s re-packaging of their Tropicana OJ in 2009. The change of design for the packaging prompted a backlash and after a month of complaints, PepsiCo announced that it would be returning to the previous carton design.

Your branding strategy is how clients and customers recognize your business.  Make sure you have an effective campaign that represents not only who your are, but who you are targeting and always try to keep yourself fresh and visible in the marketplace.