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Tuesday 28 July 2015

This Months Web Trend

Material Design (Lite)

Material Design (Lite) is a visual language created by Google. The MDL components are created with CSS, JavaScript, and HTML. These components are used with Material Design structure to construct web pages and web apps that are reliable, striking and functional. Pages that are developed with MDL will stick to modern web design principles like device independence and browser portability. 

Material Design (Lite) uses paper elements; this allows a developer to approach design from a more modular approach; For Instance, a developer can plug a MDL graph into an existing website without using other material design components.

Google says MDL is framework agnostic, and can be used with just about any front-end solution a web designer or developer might want to use.
If you’re interested in using MDL, Google offers a variety of UI elements such as spinners, text-fields, buttons and tool tips available to use for your website. Google has also taken care of the mobile friendliness of your MDL enabled website with the use of responsive grids and breakpoints that follow Material Design and adaptive UI guidelines.

Get a head start on your next modern app with the MDL framework!

Wednesday 10 June 2015

A Responsive Future Ahead

 We are working on updating our client’s websites to mobile friendly versions.

 Google recently announced an update to their search algorithm which helps promote websites which are analyzed as 'mobile-friendly' And penalize sites which do not meet the criteria.

Google has mentioned that search results will only be impacted on mobile and desktop and tablet searches will remain unaffected. However, this is still nothing to laugh about.

Over 50% of searches are done on mobile now. If you're curious about your websites standing, Google has released a free tool to help you evaluate your site's mobile-friendly standing. Though not 100% accurate, it will give a good indication to your website's status.

Click here to check it out! There are a couple methods of getting your site ready, the most typical being either responsive design or adaptive design.

Responsive design is the latest trend as it helps promote a fluid website experience across all devices. if your site needs help becoming mobile-friendly, contact Netvatise today!

Wednesday 18 February 2015

Don’t Over Saturate Your Market

Slow and steady wins the race.  We were taught that lesson by the Tortoise and the Hare when we were children.  Yet, it is an important lesson to keep in mind when marketing your business.  The key to a successful marketing blitz is balance.

Keeping your website updated is important, just like ensuring you are maintaining a marketing presence.  However, pushing all of your updates and promotion out at the same time can lead to an oversaturated market where customers/clients will end up missing what you are trying to promote.

A staggered approach is best, promoting products or services that are relevant at the time or a build up strategy as a “countdown” to a product launch or service to build up the “excitement”.

You want to ensure your updates/marketing are reaching your audience at the most effective time, along with ensuring that it is impactful and effective on your audience.

The key is to keep them engaged, yet not overwhelmed.

Wednesday 4 February 2015

Marketing Your Business for Mobile

We have reached a point in today’s marketplace where mobile marketing is an important and vital aspect in the success of your business. 

With 80% of internet users owning a smartphone, consumers are increasingly going to their mobile devices as the first point for their internet usage.

According to the thinkwithGoogleMobile Path to Purchase” Study, a Search Engine is the most common starting point for mobile users.  The second and third most popular starting points for mobile users would be a Branded Website followed by a Branded App.

This means that the three top marketing initiatives for successful mobile marketing campaign would be: a competitive SEO strategy, a mobile friendly version of your website and Branded App.

It is vital to the success of any business in this ever expanding digital age that you are ensuring your business and your marketing strategies are evolving along with the industry.

Monday 12 January 2015

Converting Website Clicks to Visits

So you are currently dominating the web with your online advertising campaigns.  You have mastered a cohesive social media campaign (through your Facebook, Twitter, Google+, Tumblr etc.) and you are currently running successful ADWords campaign.

All of this publicity is currently driving numerous potential customers and clients to your website, yet according to your Analytics they are “clicking through” to your website, yet not “visiting” the website.

Don’t let a successful marketing campaign be foiled by an unsatisfactory website.  Once you have drawn your audience to your website the key is to retain them in order to convert “potentials” in clients.

Content is key when it comes to having a successful website.  You need to ensure you are providing as much information as possible, while not being repetitive or too “wordy”.

Promote the most successful aspects of your business to display why customers/clients should choose your business. 

Web users are also a very visual audience so having a professionally designed website that is visually appealing is also an important asset.

Finally, it is important to ensure that there is a way for your audience to connect with your business. Various forms of contact from address, email, phone, web forms, chat, etc. allow you to stay connected with your audience. As simple as it may seem people to forget this important detail.  

Tuesday 6 January 2015

A New Strategy to Start a New Year

The New Year brings with it a fresh start and a whole new set of opportunities.

While we can use the beginning of another year to refresh and reinvent ourselves, it is also an ideal time to begin strategizing your company’s next steps.

By setting out an outline of goals for your company through the year you will be better able to plan, organize and executive new directives for your business throughout the year.

If you are looking to launch a new product or service, develop a new marketing strategy or even re-brand, plan ahead to determine when in the year you would like to “launch” this new endeavor. This allows you to give yourself the adequate resources, time and efficiency to ensure it is developed according to your vision with successful results for your company.

Staggering your promotions, product or service launches and any other developments or expansions related to your business will ensure you are constantly keeping your business fresh and keeping your company on the mind of your current and potential clients and customers.