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Monday, 12 January 2015

Converting Website Clicks to Visits

So you are currently dominating the web with your online advertising campaigns.  You have mastered a cohesive social media campaign (through your Facebook, Twitter, Google+, Tumblr etc.) and you are currently running successful ADWords campaign.

All of this publicity is currently driving numerous potential customers and clients to your website, yet according to your Analytics they are “clicking through” to your website, yet not “visiting” the website.

Don’t let a successful marketing campaign be foiled by an unsatisfactory website.  Once you have drawn your audience to your website the key is to retain them in order to convert “potentials” in clients.

Content is key when it comes to having a successful website.  You need to ensure you are providing as much information as possible, while not being repetitive or too “wordy”.

Promote the most successful aspects of your business to display why customers/clients should choose your business. 

Web users are also a very visual audience so having a professionally designed website that is visually appealing is also an important asset.

Finally, it is important to ensure that there is a way for your audience to connect with your business. Various forms of contact from address, email, phone, web forms, chat, etc. allow you to stay connected with your audience. As simple as it may seem people to forget this important detail.  

Tuesday, 6 January 2015

A New Strategy to Start a New Year

The New Year brings with it a fresh start and a whole new set of opportunities.

While we can use the beginning of another year to refresh and reinvent ourselves, it is also an ideal time to begin strategizing your company’s next steps.

By setting out an outline of goals for your company through the year you will be better able to plan, organize and executive new directives for your business throughout the year.

If you are looking to launch a new product or service, develop a new marketing strategy or even re-brand, plan ahead to determine when in the year you would like to “launch” this new endeavor. This allows you to give yourself the adequate resources, time and efficiency to ensure it is developed according to your vision with successful results for your company.

Staggering your promotions, product or service launches and any other developments or expansions related to your business will ensure you are constantly keeping your business fresh and keeping your company on the mind of your current and potential clients and customers.