Login >>
416-203-9878 Project Quote

Wednesday, 18 February 2015

Don’t Over Saturate Your Market

Slow and steady wins the race.  We were taught that lesson by the Tortoise and the Hare when we were children.  Yet, it is an important lesson to keep in mind when marketing your business.  The key to a successful marketing blitz is balance.

Keeping your website updated is important, just like ensuring you are maintaining a marketing presence.  However, pushing all of your updates and promotion out at the same time can lead to an oversaturated market where customers/clients will end up missing what you are trying to promote.

A staggered approach is best, promoting products or services that are relevant at the time or a build up strategy as a “countdown” to a product launch or service to build up the “excitement”.

You want to ensure your updates/marketing are reaching your audience at the most effective time, along with ensuring that it is impactful and effective on your audience.

The key is to keep them engaged, yet not overwhelmed.

Wednesday, 4 February 2015

Marketing Your Business for Mobile

We have reached a point in today’s marketplace where mobile marketing is an important and vital aspect in the success of your business. 

With 80% of internet users owning a smartphone, consumers are increasingly going to their mobile devices as the first point for their internet usage.

According to the thinkwithGoogleMobile Path to Purchase” Study, a Search Engine is the most common starting point for mobile users.  The second and third most popular starting points for mobile users would be a Branded Website followed by a Branded App.

This means that the three top marketing initiatives for successful mobile marketing campaign would be: a competitive SEO strategy, a mobile friendly version of your website and Branded App.

It is vital to the success of any business in this ever expanding digital age that you are ensuring your business and your marketing strategies are evolving along with the industry.