tag:blogger.com,1999:blog-49791973772456771562024-02-21T07:12:16.774-08:00Netvatise BlogsNetvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.comBlogger28125tag:blogger.com,1999:blog-4979197377245677156.post-23970400537904407662015-07-28T08:43:00.001-07:002015-07-28T11:57:06.505-07:00This Months Web Trend<h2>
<div style="text-align: center;">
<i><span style="font-family: Calibri;">Material Design (Lite)</span></i></div>
</h2>
<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 10.0pt; mso-bidi-font-family: Calibri;">Material
Design (Lite) is a visual language created by Google. The MDL components are
created with CSS, JavaScript, and HTML. These components are used with Material
Design structure to construct web pages and web apps that are reliable,
striking and functional. Pages that are developed with MDL will stick to modern
web design principles like device independence and browser portability. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Calibri; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">Material Design (Lite) uses
paper elements; this allows a developer to approach design from a more modular
approach; For Instance, a developer can plug a MDL graph into an existing
website without using other material design components. <o:p></o:p></span></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_rIyTGqB5-AnWbUr-KlvPGe3ocnNYnPS8720HAHhGpEHiSRZfrglKi8LyOKCqawiBNDCNo8941mi4LQGJe0R2laJ0EWER_pbvp-V7LioShvs4m1Pk2AgEuwwsUIef0xoKEbHBWeTn_i3S/s1600/materialdesign_principles_metaphor.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh_rIyTGqB5-AnWbUr-KlvPGe3ocnNYnPS8720HAHhGpEHiSRZfrglKi8LyOKCqawiBNDCNo8941mi4LQGJe0R2laJ0EWER_pbvp-V7LioShvs4m1Pk2AgEuwwsUIef0xoKEbHBWeTn_i3S/s320/materialdesign_principles_metaphor.png" width="320" /></a></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Calibri; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Calibri;"><br /></span></div>
<div class="MsoNormal" style="line-height: 115%; margin-bottom: 10.0pt; mso-layout-grid-align: none; text-autospace: none;">
<span style="font-family: Calibri; font-size: 10.0pt; line-height: 115%; mso-bidi-font-family: Calibri;">Google says MDL is framework
agnostic, and can be used with just about any front-end solution a web designer
or developer might want to use. <o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: Calibri; font-size: 10.0pt; mso-bidi-font-family: Calibri;">If you’re
interested in using MDL, Google offers a variety of UI elements such as
spinners, text-fields, buttons and tool tips available to use for your website.
Google has also taken care of the mobile friendliness of your MDL enabled
website </span><span lang="EN" style="font-family: Calibri; font-size: 10.0pt; mso-ansi-language: EN; mso-bidi-font-family: Calibri;">with the use of responsive
grids and breakpoints that follow Material Design and adaptive UI guidelines. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span lang="EN" style="font-family: Calibri; font-size: 10.0pt; mso-ansi-language: EN; mso-bidi-font-family: Calibri;">Get a head start on your next modern app with the MDL
framework!</span><span style="font-family: Calibri; font-size: 10.0pt; mso-bidi-font-family: Calibri;"><o:p></o:p></span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-52089773307016375652015-06-10T07:01:00.001-07:002015-06-10T07:08:43.771-07:00A Responsive Future Ahead <div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">
<br />
We are working on updating our client’s websites to mobile friendly versions.<br />
<br />
Google recently announced an update to their search algorithm which helps promote websites which are analyzed as 'mobile-friendly'
And penalize sites which do not meet the criteria.</span><br />
<div class="separator" style="clear: both; text-align: center;">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzcEu4UdLbTLPN_QGaueS3hhmz0sABxTfQkCQTpMiRCq4ebmWWv0ZEhRUGktKjS7OoqlTFOcI8y-6V2vftI4gkXbACWiR6rGH7xmzs3HkpJ_Huvxha-1Mm-0HLAizKkZD3704XOp85JEW4/s1600/mobile-friendly.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="256" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzcEu4UdLbTLPN_QGaueS3hhmz0sABxTfQkCQTpMiRCq4ebmWWv0ZEhRUGktKjS7OoqlTFOcI8y-6V2vftI4gkXbACWiR6rGH7xmzs3HkpJ_Huvxha-1Mm-0HLAizKkZD3704XOp85JEW4/s320/mobile-friendly.jpg" width="320" /></a></span></div>
<span style="color: black; font-family: Arial; font-size: 11.0pt;">
<br />
Google has mentioned that search results will only be impacted on mobile and desktop and tablet searches will remain unaffected. However,
this is still nothing to laugh about.<br />
<strong><br /></strong>
<strong>Over 50% of searches</strong> are done on mobile now.
If you're curious about your websites standing, Google has released a free tool to help you evaluate your site's mobile-friendly standing.
Though not 100% accurate, it will give a good indication to your website's status.<br />
<br />
<span style="color: black;"><a href="https://www.google.com/webmasters/tools/mobile-friendly">Click here</a> to check it out!
There are a couple methods of getting your site ready, the most typical being either responsive design or adaptive design.</span><br />
<br />
Responsive design is the latest trend as
it helps promote a fluid website experience across all devices.
if your site needs help becoming mobile-friendly, contact Netvatise today!
</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-79738456959298064472015-02-18T07:00:00.003-08:002015-02-18T07:06:03.504-08:00Don’t Over Saturate Your Market<!--[if gte mso 9]><xml>
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<w:WordDocument>
<w:View>Normal</w:View>
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<!--[if gte mso 10]>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Slow
and steady wins the race.<span style="mso-spacerun: yes;"> </span>We were taught
that lesson by the Tortoise and the Hare when we were children.<span style="mso-spacerun: yes;"> </span>Yet, it is an important lesson to keep in
mind when marketing your business.<span style="mso-spacerun: yes;"> </span>The
key to a successful marketing blitz is balance.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
</w:WordDocument>
</xml><![endif]--></span></div>
<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
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mso-pagination:widow-orphan;
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<![endif]-->
</span></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Keeping
your website updated is important, just like ensuring you are maintaining a
marketing presence.<span style="mso-spacerun: yes;"> </span>However, pushing all
of your updates and promotion out at the same time can lead to an oversaturated
market where customers/clients will end up missing what you are trying to
promote.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
</w:WordDocument>
</xml><![endif]--></span></div>
<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
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mso-pagination:widow-orphan;
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font-family:"Times New Roman";}
</style>
<![endif]-->
</span></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">A
staggered approach is best, promoting products or services that are relevant at
the time or a build up strategy as a “countdown” to a product launch or service
to build up the “excitement”.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
</w:WordDocument>
</xml><![endif]--></span></div>
<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
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mso-pagination:widow-orphan;
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</style>
<![endif]-->
</span></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">You
want to ensure your updates/marketing are reaching your audience at the most
effective time, along with ensuring that it is impactful and effective on your
audience.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"><!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:Compatibility>
<w:BreakWrappedTables/>
<w:SnapToGridInCell/>
<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
</w:WordDocument>
</xml><![endif]--></span></div>
<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"><!--[if gte mso 10]>
<style>
/* Style Definitions */
table.MsoNormalTable
{mso-style-name:"Table Normal";
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mso-pagination:widow-orphan;
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font-family:"Times New Roman";}
</style>
<![endif]-->
</span></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
key is to keep them engaged, yet not overwhelmed.</span></div>
<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"></span></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"></span></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"></span></div>
<!--[if gte mso 9]><xml>
<w:WordDocument>
<w:View>Normal</w:View>
<w:Zoom>0</w:Zoom>
<w:Compatibility>
<w:BreakWrappedTables/>
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<w:WrapTextWithPunct/>
<w:UseAsianBreakRules/>
</w:Compatibility>
<w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel>
</w:WordDocument>
</xml><![endif]--><br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial;"><br /></span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-36510937488253062732015-02-04T06:45:00.001-08:002015-02-17T06:09:31.523-08:00Marketing Your Business for Mobile<!--[if gte mso 9]><xml>
<w:WordDocument>
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<w:BreakWrappedTables/>
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</xml><![endif]--><br />
<!--[if gte mso 10]>
<style>
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table.MsoNormalTable
{mso-style-name:"Table Normal";
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mso-pagination:widow-orphan;
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<![endif]-->
<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">We
have reached a point in today’s marketplace where mobile marketing is an important
and vital aspect in the success of your business.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">With
80% of internet users owning a smartphone, consumers are increasingly going to
their mobile devices as the first point for their internet usage.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">According
to the <b>thinkwithGoogle</b> “<a href="https://www.thinkwithgoogle.com/research-studies/mobile-path-to-purchase-5-key-findings.html" target="_blank">Mobile Path to Purchase</a>”
Study, a Search Engine is the most common starting point for mobile users.<span style="mso-spacerun: yes;"> </span>The second and third most popular starting
points for mobile users would be a Branded Website followed by a Branded App.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">This
means that the three top marketing initiatives for successful mobile marketing
campaign would be: a competitive SEO strategy, a mobile friendly version of
your website and Branded App.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">It
is vital to the success of any business in this ever expanding digital age that
you are ensuring your business and your marketing strategies are evolving along
with the industry.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-216707507825794232015-01-12T08:19:00.002-08:002015-01-12T08:20:32.255-08:00Converting Website Clicks to Visits<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">So
you are currently dominating the web with your online advertising
campaigns.<span style="mso-spacerun: yes;"> </span>You have mastered a cohesive
social media campaign (through your Facebook, Twitter, Google+, Tumblr etc.)
and you are currently running successful ADWords campaign.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">All
of this publicity is currently driving numerous potential customers and clients
to your website, yet according to your Analytics they are “clicking through” to
your website, yet not “visiting” the website.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Don’t
let a successful marketing campaign be foiled by an unsatisfactory
website.<span style="mso-spacerun: yes;"> </span>Once you have drawn your
audience to your website the key is to retain them in order to convert
“potentials” in clients.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Content
is key when it comes to having a successful website.<span style="mso-spacerun: yes;"> </span>You need to ensure you are providing as much
information as possible, while not being repetitive or too “wordy”.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Promote
the most successful aspects of your business to display why customers/clients
should choose your business.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Web
users are also a very visual audience so having a professionally designed
website that is visually appealing is also an important asset.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Finally,
it is important to ensure that there is a way for your audience to connect with
your business. Various forms of contact from address, email, phone, web forms,
chat, etc. allow you to stay connected with your audience. As simple as it may
seem people to forget this important detail. <span style="mso-spacerun: yes;"> </span></span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-58455131329685445912015-01-06T08:24:00.000-08:002015-01-06T08:28:06.542-08:00A New Strategy to Start a New Year<!--[if gte mso 9]><xml>
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<![endif]--><span style="color: black; font-family: Arial; font-size: 11.0pt;">The New Year brings with it a fresh start and a
whole new set of opportunities.</span>
<br />
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">While we can use the beginning of another year
to refresh and reinvent ourselves, it is also an ideal time to begin
strategizing your company’s next steps.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">By setting out an outline of goals for your
company through the year you will be better able to plan, organize and
executive new directives for your business throughout the year.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If you are looking to launch a new product or
service, develop a new marketing strategy or even re-brand, plan ahead to
determine when in the year you would like to “launch” this new endeavor. This
allows you to give yourself the adequate resources, time and efficiency to
ensure it is developed according to your vision with successful results for
your company.</span></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Staggering your promotions, product or service
launches and any other developments or expansions related to your business will
ensure you are constantly keeping your business fresh and keeping your company on
the mind of your current and potential clients and customers.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-90160259194861933712014-12-12T06:39:00.000-08:002014-12-12T06:40:09.572-08:00 Is It Time To Call The Professionals?<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">So
you have created a website for your business.<span style="mso-spacerun: yes;">
</span>That is an important step to the success of your business in today’s
every changing and competitive digital age.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">So
the question that now remains is what are you going to do with your website?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">While
having a web presence is an advantage (and lets be honest a requirement these
days) you require more than a static website.<span style="mso-spacerun: yes;">
</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Here
are a few important details that you should keep in mind when developing your
website and once it has gone “live”:</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Is this is your company’s online launch, how are you designing the
website? </span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">What is the overall design theme of your website (colours, logos,
and layout)?</span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Have you sourced the creative content for your website? </span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">What is your update schedule (ie: How frequently are you planning
on updating the website)?</span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Is it time to call the professionals?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
answer to all of the questions for a busy professional looking for a successful
web presence is to “Call the Professionals.”<span style="mso-spacerun: yes;">
</span>A website is an ever evolving project and it often requires updates,
design and maintenance that would be advantageous reasons to have a
professional web development team. </span></div>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<br /><div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: Arial; font-size: 11.0pt;"><br /></span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-78533148048679372732014-12-03T06:54:00.001-08:002014-12-03T06:54:08.361-08:00Responsive Marketing<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">An
important element in any successful image campaign for your business is an
effective Responsive Marketing plan.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Responsive
Marketing develops targeted campaigns to release in the regions and within the
platforms that are most utilized by the audience for your respective
product.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">This
time of year is a massive marketing launch for businesses and a highly
competitive time for businesses and their marketing campaigns.<span style="mso-spacerun: yes;"> </span>From billboards and newspapers to the
television and radio campaigns business have numerous varied campaigns for
targeting different demographics to their business this holiday season.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Target
has launched it’s Christmas television marketing campaign, with a colourful
series of commercials airing throughout the day and featuring their latest toy
collections to “target” it’s demographic of holiday shoppers and children’s
wish lists.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
older skewed audience of commuters and office workers are targeted through
their radios with commercials for diamond companies and jewelers looking for
something for that special someone for the holidays.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Coca
Cola launches large scale billboard campaigns to promote their products over
the holiday season.<span style="mso-spacerun: yes;"> </span>Coca Cola products
are popular among the youth and older audiences during the holiday party
season, and their billboard campaign allows them to target both audiences.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
trick to a successful Responsive Marketing campaign is to know your audience,
and know what platforms will reach them and provide you with the most
responsive audience.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-87999452484885671242014-11-18T07:04:00.002-08:002014-11-18T07:04:55.375-08:00It Is Time to Get Online<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">It
may be hard to believe but even in the digital world of today, there are still
companies that do not have an online presence.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Every
company should have a website, especially if you are a small business or a
start-up.<span style="mso-spacerun: yes;"> </span>If you are waiting until you
have grown your business before launching an online presence, or if you think
that your “type of business” does not require a website, you are only hampering
the development and growth of your company.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">From
Real Estate to Pharmaceutical sales, customers are going online to find
information on businesses and information on products and services.<span style="mso-spacerun: yes;"> </span>Customers are no longer relying on their
laptops or desktop computers to go online, with the advent of Smart Phones,
Tablets and now even Smart Watches, we are an “act now” society.<span style="mso-spacerun: yes;"> </span>This means customers can make decisions and
get information whenever the need arises in a much more convenient manner.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
you are interested in a home for sale, Real Estate Agents now have QR Codes,
and mobile sites linked to their signage, customers can go online outside and
learn more about the house they saw in passing.<span style="mso-spacerun: yes;">
</span>Tired of reading the small print on the side if your prescription
bottle? You can scan the QR Code on the label and view the details of your prescription
online.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">So,
if you have not created a website for your business, now is the time to get
online.<span style="mso-spacerun: yes;"> </span>Get a web presence established
to ensure your business and/or your products are being made available to
potential and current clients.<span style="mso-spacerun: yes;"> </span>Every
company has the potential to succeed and sometime something as simple as a lack
or Brand Awareness is all it takes for a company to fall to the wayside.<span style="mso-spacerun: yes;"> </span>Keep your company it the forefront and stay
competitive.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">When
you are ready to launch your company online, contact the team at </span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Netvatise</span><span style="color: black; font-family: Arial; font-size: 11.0pt;">, and we will help your
design a professional website for your business.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-32045072746372090242014-11-10T08:34:00.000-08:002014-11-10T08:34:24.043-08:00Connecting With Your Clients: Newsletters vs. E-Blasts<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Are
you connecting with your clients?<span style="mso-spacerun: yes;"> </span>How
are you staying connected?<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
your business is practicing the elements required for a successful business:
Branding Awareness, Targeted Marketing Strategy, Social Media Push &
Quality Rich Content, you should have established a thriving business with a
valuable client base.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">However,
once you have those clients it is important to keep in touch with them in an
effort to ensure they become a repeat customer.<span style="mso-spacerun: yes;">
</span>If you have clients in your database that either have not purchased
another product, or updated a service you have provided, this is an ideal
opportunity to target them to make another purchase.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Newsletters
and E-Blasts are two excellent ways to target specific customers with new
products or services that will entice them back to your business.<span style="mso-spacerun: yes;"> </span>Your client database is the best tool you
have at your disposal to determine who you are targeting with your email campaign.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">So
what is difference between Newsletters vs. E-Blasts? </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Newsletters
are larger format emails, used when sending out information to a larger group,
allowing you to go into greater detail.<span style="mso-spacerun: yes;">
</span>For Example: If you have customers who have had a website designed some
time ago and it may be time for a refresh/redesign.<span style="mso-spacerun: yes;"> </span>The newsletter would be sent out to all of
the clients in your database that would fit this criteria.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">E-Blasts
are used as more of a note, so are smaller in scale.<span style="mso-spacerun: yes;"> </span>For Example: You have a new product or
service that you would like to promote or you are offering a coupon or service
discount. The benefits of an E-Blast are that they are short and to the point,
acting more as a quick reminder.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Whether
you are using a Newsletter or an E-Blast to promote your business, there is no
preference over either as to which one is more successful.<span style="mso-spacerun: yes;"> </span>Both are effective ways for keeping touch
with your clients through a targeted email campaign.<span style="mso-spacerun: yes;"> </span>Some people even use both in their promotion.<span style="mso-spacerun: yes;"> </span>As long as you know who you are targeting and
you have the content to market, you will be able to launch a successful email
campaign.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-19736198552212515812014-11-03T07:54:00.000-08:002014-11-03T07:56:22.232-08:00The Art of Re-Branding<!--[if gte mso 9]><xml>
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<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Knowing
when to re-brand is the key to keeping yourself fresh in the competitive
marketplace. The art of re-branding is to know when it is right time to
introduce a new image to your clients/customers, along with a creative and competitive
marketing strategy to promote your business new image.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">A
re-brand does not have to reinvent the wheel, just to refresh to image to in an
effort to reintroduce yourself and give any current or potential clients the
opportunity to view your business from a new perspective.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">It
is important to have all of your key marketing elements in place before
launching your new branding campaign.<span style="mso-spacerun: yes;">
</span>The key to a successful launch of a new branding strategy is launching
it across all of your marketing simultaneously.<span style="mso-spacerun: yes;">
</span>Once you have created your new “look” a cross platform launch should
include: Website, Print Ads, Television/Radio, Billboards and Social Media
Blitz to ensure customers/clients are aware of your companies “changing” image.
<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">When
developing a re-branding strategy and campaign it is important to remain true
to your company’s vision.<span style="mso-spacerun: yes;"> </span>A complete
overhaul that is a departure from your usual strategy may not turn out to be
successful.<span style="mso-spacerun: yes;"> </span>Many large companies have
faced failed re-branding campaigns, like PepsiCo’s re-packaging of their
Tropicana OJ in 2009. The change of design for the packaging prompted a backlash
and after a month of complaints, PepsiCo announced that it would be returning
to the previous carton design. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Your
branding strategy is how clients and customers recognize your business.<span style="mso-spacerun: yes;"> </span>Make sure you have an effective campaign that
represents not only who your are, but who you are targeting and always try to
keep yourself fresh and visible in the marketplace.</span></div>
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<![endif]-->Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-55505197568999497912014-10-15T08:13:00.000-07:002014-10-15T08:13:01.162-07:00Leveraging Your “Followers” and Customers<!--[if gte mso 9]><xml>
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<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">It
is important to utilize all of the information you have at your disposal
regarding your “followers” and customers to the maximum benefit of your
business.<span style="mso-spacerun: yes;"> </span>Your business <span style="background: white;">needs to leverage its key resources, in order to
ensure you are fully targeting any potential or current customers.</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">For starters your social media accounts (Facebook, Twitter,
Pinterest, Google+, etc.) will give you valuable insight into the type of
person that is interested in your business. <span style="mso-spacerun: yes;"> </span>Allowing you to breakdown factors such as
their interests, locations and which type of content is driving them to your
website.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">When current clients/customers are using your businesses
services (or purchasing your products) it is important to ensure that you are
keeping a detailed database of which services that these customers are
utilizing.<span style="mso-spacerun: yes;"> </span>Which type of services did
this client use, or what type of product did this customer purchase?<span style="mso-spacerun: yes;"> </span>Are there similar patterns or activity among
certain products/services or regions?<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">By breaking down the patterns and interests of your
clients/customers, it allows your business to create buying patterns, and
targeting marketing campaigns directing certain products or services to
specific audiences, where you know it will have the best impact and the most
successful results.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">The most important tool businesses have to increase and
promote their business is their own audience.<span style="mso-spacerun: yes;">
</span>Every client or customer that your business adds is the key to bringing
additional people to your business.<span style="mso-spacerun: yes;"> </span>You
just have to know how to harness this information to leverage your “followers”
and customers.</span><span style="color: black; font-family: Arial; font-size: 11.0pt;"></span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-20511966013310780072014-10-10T07:00:00.000-07:002014-10-16T06:29:44.616-07:00Multi Platform Media<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">People
are accessing the internet via desktops, laptops, tablets, phones and now even
through their television.<span style="mso-spacerun: yes;"> </span>While at the
same time people are moving away from their television to access their
multimedia via internet using their computers, tablets and phones.<span style="mso-spacerun: yes;"> </span>In fact this year the <b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Neilson</i></b> Rating System has
to create the “<b style="mso-bidi-font-weight: normal;"><i style="mso-bidi-font-style: normal;">Neilson</i> Twitter Rankings</b>” to appropriately asses the popularity
of television programs when viewers are moving to new screens via the internet.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">We
are in an ever evolving digital environment, where you must stay ahead of the
game in order to stay relevant and competitive.<span style="mso-spacerun: yes;">
</span>With the popularity of mobile media, potential clients are becoming more
visual consumers, so you have to make sure your business is keeping up with
your multimedia presence on the web.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
you are planning on entering into a new multimedia promotion, a tool for
promoting your business to a more visual audience would be through
Instagram.<span style="mso-spacerun: yes;"> </span>The Instagram App allows you
to create a “gallery” of images to promote your business, along with promotion
through short videos.<span style="mso-spacerun: yes;"> </span>Operating through
your mobile phone, this tool is a quick way for you to visually engage your
customers/clients, while sharing your Instagram photos on Flickr, Facebook, and
Twitter.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Several
extremely successful businesses have found a platform through their Instagram
Business Account, such as Starbucks, Marc Jacobs International and </span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Mercedes-Benz</span><span style="color: black; font-family: Arial; font-size: 11.0pt;"> </span><span style="color: black; font-family: Arial; font-size: 11.0pt;">USA</span><span style="color: black; font-family: Arial; font-size: 11.0pt;">.<span style="mso-spacerun: yes;"> </span>In fact </span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Mercedes-Benz</span><span style="color: black; font-family: Arial; font-size: 11.0pt;"> </span><span style="color: black; font-family: Arial; font-size: 11.0pt;">USA</span><span style="color: black; font-family: Arial; font-size: 11.0pt;"> used Instagram and
Facebook to launch their new GLA compact SUV.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Take
advantage of all of the multi platform opportunities that are at your disposal
and ensure that you are always delivering more than expected. </span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-70580099872325367492014-10-02T06:27:00.000-07:002014-10-16T06:30:38.002-07:00Designing a Professional Web Presence<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Your
business must continuously stay connected with your client base in order to
remain in the forefront in a competitive and rapidly expanding
marketplace.<span style="mso-spacerun: yes;"> </span>A powerful web presence is
an integral part of any successful business marketing strategy.<span style="mso-spacerun: yes;"> </span>Consumers are constantly connected to the
internet through their phones, tablets, laptops and desktop computers and you
need to ensure you are marketing your business where your current and potential
clientele are looking.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
first step to developing your web presence is through creating a professional
website that will promote your business and keep your current and potential
clientele informed.<span style="mso-spacerun: yes;"> </span>Once you have that
created it is important to develop cross promotional materials through social
media (Twitter, Facebook, Pinterest, Google+, You Tube, Tumblr, etc), before
you begin however, ensure you have established your businesses website.<span style="mso-spacerun: yes;"> </span>Don’t put the cart before the horse with your
web promotion.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">When
deciding on your websites design, in an effort to remain cohesive to your
overall company marketing and branding strategy, your website should
compliment, if not enhance your companies current image.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">With
various “free” web design websites offering a variety of pre-designed templates
for the novice designer, as well as editable templates for the more experienced
designer, it may seem easier to design your website yourself.<span style="mso-spacerun: yes;"> </span>However, the difference between a website
that you design yourself and one created by a web development company is the
quantity of time that can be devoted to the design and maintenance as well as
the marketing strategy.<span style="mso-spacerun: yes;"> </span>In realistic
time standards how much of your day or week can you devote to the design and
maintenance of your website?<span style="mso-spacerun: yes;"> </span>The benefit
of using a professional designer is the ability to have a quality product
produced and marketed to your consumers; along with support should you
encounter any technical issues regarding your website.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-1748484272798243072014-09-15T08:37:00.000-07:002014-10-16T06:31:34.852-07:00Get Started Blogging with Tumblr<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Have
you been thinking of starting a blog as a companion to your website?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Getting
started with blogging is an excellent marketing tool.<span style="mso-spacerun: yes;"> </span>A blog allows you to speak directly to
potential clientele and keep them updated on everything that is happening with
your business.<span style="mso-spacerun: yes;"> </span>You can use it as a place
for Q and A’s as well as a great tool for posting Press Releases to the
public.<span style="mso-spacerun: yes;"> </span>Blogs are very popular way to
connect with the online community, and one of the most popular blogger
platforms is Tumblr.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
you are getting started, Tumblr gives you the ability to effortlessly share
anything.<span style="mso-spacerun: yes;"> </span>Your posts can include text,
photos, quotes, links, music, and videos. Your content can even be posted from
your browser, phone, desktop & email.<span style="mso-spacerun: yes;">
</span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Ideal
for the novice blogger this user friendly platform makes posting content simple
and efficient, even for the busy professional. For example:</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.5in;">
<span style="color: black; font-size: 11.0pt;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Download the Tumblr app to post directly from your phone with IPhone,
Android or Windows.</span></div>
<div class="MsoNormal" style="margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.5in;">
<span style="color: black; font-size: 11.0pt;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;"><span style="mso-spacerun: yes;"> </span>The Bookmarklet button
allows you to share content you find on other sites.</span></div>
<div class="MsoNormal" style="margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.5in;">
<span style="color: black; font-size: 11.0pt;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Post via Email by composing a message and sending it to your blog’s
custom email address.</span></div>
<div class="MsoNormal" style="margin-left: .75in; mso-list: l0 level1 lfo1; tab-stops: list .75in; text-indent: -.5in;">
<span style="color: black; font-size: 11.0pt;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">You can phone in an Audio post at 1-866-584-6757 by leaving a
message, you can create an audio post.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
you are a little hesitant about how to get started with using Tumblr for your
business, here are three successful companies/corporations that are using
Tumblr to promote their business with great success.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: .75in; mso-list: l1 level1 lfo2; tab-stops: list .75in; text-indent: -.5in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Coca Cola: <a href="http://coca-cola.tumblr.com/"><span style="color: black;">http://coca-cola.tumblr.com/</span></a> </span></div>
<div class="MsoNormal" style="margin-left: .75in; mso-list: l1 level1 lfo2; tab-stops: list .75in; text-indent: -.5in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Disney Pixar: <a href="http://disneypixar.tumblr.com/"><span style="color: black;">http://disneypixar.tumblr.com/</span></a></span></div>
<div class="MsoNormal" style="margin-left: .75in; mso-list: l1 level1 lfo2; tab-stops: list .75in; text-indent: -.5in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">NPR: <a href="http://npr.tumblr.com/"><span style="color: black;">http://npr.tumblr.com/</span></a></span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-63395037250537831412014-09-08T06:58:00.000-07:002014-10-16T06:32:34.453-07:00Corporate Websites vs. Branch Websites<!--[if gte mso 9]><xml>
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<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Once
you have launched your company’s online presence with a corporate website, one of the
questions you will inevitably come across is, “Do I also need to create branch
websites?”</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
answer is yes and no.<span style="mso-spacerun: yes;"> </span>The requirement
for branch or “affiliate” websites will vary depending on the size of your
company, your type of business and the countries in which you serve.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
you have a company that operates in more than one country you will need to
create a version of your website for each country.<span style="mso-spacerun: yes;"> </span>This will allow you to address everything
from pricing, product, and service differences in a website customized for each
country where your business operates.<span style="mso-spacerun: yes;">
</span>Even if you operate your business in only one country, it would be in
your best interest to create a site in more than one language.<span style="mso-spacerun: yes;"> </span>For example: The Tim Hortons website can be
viewed in either English (CAN or US) or French (CAN).<span style="mso-spacerun: yes;"> </span>This ensures you are not neglecting any
potential clientele.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
you are a business that operates franchises, you should have, along with your
company’s corporate website, websites for each of your franchise offices.<span style="mso-spacerun: yes;"> </span>This more direct and selective approach to targeting
will help potential clients find the information they need.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">They
key to any successful business is exposure.<span style="mso-spacerun: yes;">
</span>Always remember to create a footprint online that will make your company
easier to find and more likely to connect with potential clientele.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-67399619646987612032014-09-02T07:03:00.000-07:002014-10-16T06:34:15.817-07:00Social Media Analytics<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Learn
more about your customers through your Social Media Analytics.<span style="mso-spacerun: yes;"> </span>Your analytics tools provided by your various
social media platforms can help your business continue to improve how they
work, with meaningful insights about what is of interest to their customers.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
difference between social media analytics and your standard website analytics
is the personalized insight into your visitors through social media.<span style="mso-spacerun: yes;"> </span>Tracking your social media activity through
analytics, provides valuable insight into the type of person that is interested
in your product or service, this allows you to direct focused advertising to
select groups and help you decide on new products or services base on the type
of customers that are interested in your business.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
you are utilizing the following social media platforms to promote your
business, here is a little insight into the analytics that are offered to
users:</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Pinterest
Analytics: <a href="http://analytics.pinterest.com/" target="_blank"><b><span style="font-family: Arial;"><span style="color: black; font-weight: normal; mso-bidi-font-weight: bold; text-decoration: none; text-underline: none;">analytics.pinterest.com</span></span></b></a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">View
what people prefer most from your Pinterest profile and website, as well as how
much traffic your site gets when you add the <a href="http://business.pinterest.com/en/pin-it-button" target="_blank"><span style="color: black; text-decoration: none; text-underline: none;">Pin It button</span></a>.
View your audience’s most common interests along with which other Pinterest
Business pages they follow.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Twitter
Analytics: <a href="http://analytics.twitter.com/" target="_blank">analytics.twitter.com</a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Through
Tweet Activity Dashboard you can click on an individual Tweet to see specific
data for that Tweet.<span style="mso-spacerun: yes;"> </span>For example you can
find details on your Impressions, Link Clicks, Embedded Media Clicks, Detail
Expands, Favourites, Replies and Retweets.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Facebook
Page Insights: <b style="mso-bidi-font-weight: normal;">Insights</b> (top of your
page)</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">View
metrics about your Facebook page such as: Total Pages Likes, New Page Likes,
Post Reach, Total Reach and Engagement.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Google+
Insight: <b style="mso-bidi-font-weight: normal;">Insights</b> (on your
dashboard)</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">View
Actions on Posts (Views, +1's, Comments & Shares), Views (Search Views,
Post Views, Profile Views, & Photo Views) as well as the age, gender and
country of your followers.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">YouTube
Analytics: <a href="http://www.youtube.com/analytics" target="_blank">www.youtube.com/analytics</a></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">This
allows you to know who your viewers are and where they are finding your videos.
You can find out what makes your viewers visit your page, how many videos were
viewed, why viewers chose to subscribe, if your Annotations are effective, as
well as how your audience is interacting with your videos.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-73250916229667795412014-08-15T07:54:00.000-07:002014-10-16T06:35:40.228-07:00How Prevalent Is Your Website?<!--[if gte mso 9]><xml>
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<![endif]--><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;">So you invested the time, money and energy into
developing a cutting edge website to promote your business.<span style="mso-spacerun: yes;"> </span>You made it informative, yet concise along with
developing a visually stunning and user friendly design.<span style="mso-spacerun: yes;"> </span>While your launch and foray into the online
world of business solutions may have been successful, the question is, now that
your website has been online for a time, “How prevalent is your website?”</span>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">No
matter how exceptional your business’ website may be, with out maintaining some
form of up-to-date changes to your website, the popularity will decline.<span style="mso-spacerun: yes;"> </span>Marketing campaigns, SEO, and a social media
cross platform push to your website is an excellent way to drive potential
customers/clients to your website.<span style="mso-spacerun: yes;">
</span>However if your website remains static, the ability to retain those
visitors will decrease.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Just
as a company will re-brand itself over the years, your website needs to stay
prevalent in a highly competitive online industry.<span style="mso-spacerun: yes;"> </span>A massive redesign is not necessary, however
if you do re-brand your company, you should re-brand you website as well.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">A
few simple steps to keeping your website up-to-date:</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">When customers/clients ask questions about your business, add the
answers to your F.A.Q. page.<span style="mso-spacerun: yes;"> </span>Other
visitors may have the same questions. <span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Adding a reviews page to your website, will allow visitors to see
why past customers/clients chose your business.</span></div>
<div class="MsoNormal" style="margin-left: .5in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">-<span style="font: 7.0pt "Times New Roman";">
</span></span></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">Whenever you add a new product or are providing a new service,
remember to update your website with this information.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">While
keeping your website up-to-date may seem like an obvious decision, many
businesses website can fall through the cracks in this competitive virtual
world.<span style="mso-spacerun: yes;"> </span>So it is important to remember
that you must keep your website updated to ensure your business’ website
remains prevalent.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-36722763483674452992014-08-07T07:48:00.000-07:002014-08-15T08:03:58.656-07:00The Importance of Branding<!--[if gte mso 9]><xml>
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<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;"></span><span style="color: black; font-family: Arial; font-size: 11.0pt;"></span><span style="color: black; font-family: Arial; font-size: 11.0pt;">What
is your Brand Identity?</span>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Whether
you have created a product or you are offering a service, your ability to
market to your customers relies on your company’s branding strategy.<span style="mso-spacerun: yes;"> </span>Branding is a vital component to the success
of your business, and the success of your branding strategy will be determined
by quality of the branding you have created.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Many
a successful company has become a household name based on the quality of the
branding that they have created for the marketplace.<span style="mso-spacerun: yes;"> </span>For example, how often do you refer to a box
of tissues as Kleenex even when you do not have the Kleenex brand?<span style="mso-spacerun: yes;"> </span>The brand name has become <span style="background: white; mso-bidi-font-weight: bold;">synonymous with “tissue”, which</span>
is an excellent example of quality Brand Identity. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">When
developing your company’s Brand Identity focus on creating a cohesive branding
strategy that reflects your business model, product or service, as well as
drawing attention to your target audience.<span style="mso-spacerun: yes;">
</span>Your company’s branding should encompass everything from targeted
marketing campaigns, to multimedia (radio/television/print) as well as through
your online presence (website/social media/advertisements, etc.)</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Creating
a quality Brand Identity is not exclusive to new businesses.<span style="mso-spacerun: yes;"> </span>Whether you are a startup or have an
established business, the key to keeping yourself at the forefront in a
competitive market is to know when to re-brand.<span style="mso-spacerun: yes;">
</span>Re-Branding is and opportunity to “start fresh”.<span style="mso-spacerun: yes;"> </span>When it comes to re-branding, remember it is
not re-inventing the wheel, sometimes it is just giving customers a different
perspective of who you are and what you are offering.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
you are looking to develop your Brand Identity or are looking to Re-Brand
yourself, Netvatise can assist you with your company’s branding.</span></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-55479564203061856512014-08-05T08:38:00.000-07:002014-08-15T08:05:52.956-07:00Are You Content Aware?<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Is
the content on your website driving customers to your company or driving them
away?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">While
it is important to have a visually stunning and user friendly website to
attract and entice customers to your business, the key to retaining your
customer is the content you website provides.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">There
are a few key elements required to ensure you are creating quality content for
your website. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">Be Informative while
remaining Concise.</span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;"><span style="mso-spacerun: yes;"> </span>Provide a background on
your business, while informing visitors on the key elements that make your
business standout against the competition.<span style="mso-spacerun: yes;">
</span>Provide information on the products/services that your business offers.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">Know Your Audience.</span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;"><span style="mso-spacerun: yes;"> </span>Keep in mind that all visitors to your
website are potential customers.<span style="mso-spacerun: yes;"> </span>Whether
they choose to revisit you website or work with your business will be
determined based on the value of the content provided on the website.<span style="mso-spacerun: yes;"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">Have an Open Dialogue.<span style="mso-spacerun: yes;"> </span></span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;">Provide a way for visitors (and in turn
potential customers) to contact your business.<span style="mso-spacerun: yes;">
</span>Simply providing a client services email as an alternative to a phone
number may seem like it common sense, but it is a key element that many
businesses forget.<span style="mso-spacerun: yes;"> </span>You can also try next
level customer engagement with a “Live Chat” or engage your customers through
Social Media.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">Link your Website to
your Social Media.</span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;"><span style="mso-spacerun: yes;"> </span>As discussed in our <i style="mso-bidi-font-style: normal;">Does Your Business Have a Social Media
Profile?</i> Post on July 18<sup>th</sup>, your business should have a Social
Media profile.<span style="mso-spacerun: yes;"> </span>If you are currently
using Twitter or Facebook for business you can utilize widgets that show live
updates from your Social Media profiles on your website. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">Know you “Buzz Words”.<span style="mso-spacerun: yes;"> </span></span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;">While you are creating content for your website
ensure you are creating keyword rich content.<span style="mso-spacerun: yes;">
</span>While keeping in mind that originality is the key.<span style="mso-spacerun: yes;"> </span>Duplicate content on your website will work
against you when it comes to your SEO.</span></div>
<br />
<span style="color: #444444;">
</span>Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-47394085189113901252014-07-18T13:18:00.002-07:002014-08-15T08:07:25.936-07:00Does Your Business Have A Social Media Profile?<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">People
are using Social Media to connect with not only their friends and family, or to
stay abreast of the latest news and trends, customers are following and
researching companies and brands through Social Media.<span style="mso-spacerun: yes;"> </span>So the question remains:</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Does
your Business Have a Social Media Profile?</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">If
your business has a website (which it should) your company should have a Social
Media presence.<span style="mso-spacerun: yes;"> </span>This not only will put
your business out in front of the millions of people currently using Social
Media, but it an excellent tool in driving traffic back to your website.<span style="mso-spacerun: yes;"> </span>Here are a few Social Media platforms to help
you get started:</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">Google+:</span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;"><span style="mso-tab-count: 1;"> </span>Make a great first impression.<span style="mso-spacerun: yes;"> </span>Creating a Google+ profile helps you control
how you appear across Google.<span style="mso-spacerun: yes;"> </span>With your
Google+ profile you can map your company’s location, and post content (Photos,
Videos, etc) relevant to your business.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">Facebook:</span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;"><span style="mso-tab-count: 1;"> </span>Over a billion people use Facebook to connect.<span style="mso-spacerun: yes;"> </span>Facebook offers users the option to create a
Business Profile page.<span style="mso-spacerun: yes;"> </span>Through your
Facebook Business Profile your posts can include videos, photos, links and
documents.<span style="mso-spacerun: yes;"> </span>Whether you are launching a
new product or service, or just building awareness, your profile will help your
business stay top of mind with users.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">Pinterest:</span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;"><span style="mso-tab-count: 1;"> </span>Like Facebook, Pinterest has created Pinterest for Business
pages, allowing you to bring your business to millions of people who are
discovering new ideas for what they would like to do, buy and plan.<span style="mso-spacerun: yes;"> </span>The key to Pinterest is creating quality
descriptions for your content that will interest/drive the visitor your product
or service.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">You Tube</span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;">:<span style="mso-tab-count: 1;"> </span>Creating a You Tube channel for your business allows you to
post videos providing a more in depth look at your product or service.<span style="mso-spacerun: yes;"> </span>Companies use You Tube to promote everything
from product launches to business evolutions in their company.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b style="mso-bidi-font-weight: normal;"><span style="color: black; font-family: Arial; font-size: 11.0pt;">Twitter:</span></b><span style="color: black; font-family: Arial; font-size: 11.0pt;"><span style="mso-tab-count: 1;"> </span>Twitter is a quick and easy way to promote your
business.<span style="mso-spacerun: yes;"> </span>With its 140 character limit,
it is prime for breaking ideas and updates.<span style="mso-spacerun: yes;">
</span>An added benefit of Twitter is the cross promotion of your other Social
Media profiles.<span style="mso-spacerun: yes;"> </span>Content posted on
Google+, Facebook, You Tube & Pinterest can be shared through Twitter, a
great tool to drive people to your various profiles.</span></div>
<div class="MsoNormal">
<br /></div>
<span style="color: black; font-family: Arial; font-size: 11.0pt; mso-ansi-language: EN-US; mso-bidi-language: AR-SA; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-US;">If you are going to take the time to branch out into Social Media, try
to remember these final two tips.<span style="mso-spacerun: yes;"> </span>Keep
Active:<span style="mso-spacerun: yes;"> </span>If you are going to have a
profile, stay updated, do not leave it idle.<span style="mso-spacerun: yes;">
</span>Verify Your Business:<span style="mso-spacerun: yes;"> </span>Facebook,
Twitter, Pinterest & You Tube allow users to “Verify” themselves, this
shows visitors that you’re a trustworthy source.</span><br />
<div class="separator" style="clear: both; text-align: center;">
</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-86555556041800880812014-07-11T06:29:00.001-07:002014-08-15T08:09:32.920-07:00The Importance of Mobile Content<!--[if gte mso 9]><xml>
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<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
importance of having a powerful online presence is even more prevalent in the
success of any business.<span style="mso-spacerun: yes;"> </span>We are living
in a world of evolving technologies, with customers utilizing new mediums to
find content and businesses than ever before.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">To
stay competitive in this ever evolving online community is it important to
ensure your business is staying up-to-date with the changing technologies.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">We
are in a digital age where consumers now have instant access to information
with the aid of their mobile devices, whether it is a smartphone or tablet,
customers can source products and services on the go.<span style="mso-spacerun: yes;"> </span>This is why it is important for your
businesses online presence to stay current so you don’t miss opportunities to
reach returning and potential customers. </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
development of a mobile version of your website is a key tool in staying
competitive.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">The
number of people using their mobile devices to access the internet is
increasing:</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">-
Approx. 70% of Canadians are using mobile devices. (</span><span style="color: black; font-family: Arial; font-size: 8.0pt;">Google Engage Conference
- Sept. 2012</span><span style="color: black; font-family: Arial; font-size: 11.0pt;">)</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">-
93% of Canadians go online for product information. (</span><span style="color: black; font-family: Arial; font-size: 8.0pt;">Google Engage Conference
- Sept. 2012</span><span style="color: black; font-family: Arial; font-size: 11.0pt;">)</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">- 91% of adults keep their smartphones within an arm’s reach.
(</span><span style="background: white; color: black; font-family: Arial; font-size: 8.0pt;">Morgan Stanley</span><span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">)<span class="apple-converted-space"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">- 9 out of 10 mobile searches lead to activity, with more
than half leading to sales. (</span><span style="background: white; color: black; font-family: Arial; font-size: 8.0pt;">SearchEngineLand</span><span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">)<span class="apple-converted-space"> </span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="apple-converted-space"><span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">The there are various
ways to create a mobile version of your website, and with Responsive Web Design,
</span></span><span style="background: white; color: black; font-family: Arial; font-size: 11.0pt;">Netvatise can create a mobile version of your website.</span></div>
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<o:p></o:p></div>
Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-54097652022464733242014-07-09T08:37:00.001-07:002014-08-15T08:14:53.475-07:00The Importance of SEO<!--[if gte mso 9]><xml>
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<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">There
are over 45,000 searches on Google per second.<span style="mso-spacerun: yes;">
</span>The question is however, when customers are performing a search are they
finding your website first or your competitors.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">Creating
content rich and informative websites is a key tool for a successful
business.<span style="mso-spacerun: yes;"> </span>However, in an ever changing
digital market you need to ensure your website is reaching your current and
potential customers.<span style="mso-spacerun: yes;"> </span>There are a myriad of
tools to promote your online presence, so it is important to have a successful
marketing strategy.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: black; font-family: Arial; font-size: 11.0pt;">One
such tool that is a vital component to online marketing is your SEO Strategy.</span></div>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: 0in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;">Here are “7 Small Business SEO Tips From the
Experts” courtesy of The Huffington Post.</span></h1>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<strong><span style="border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; mso-fareast-font-family: Arial; padding: 0in;"><span style="mso-list: Ignore;">1.<span style="font: 7.0pt "Times New Roman";"> </span></span></span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Lay the Foundation with Quality Website Content</span></strong></h1>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">2.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Keyword Rich Content</span></strong><strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;"></span></strong></h1>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">3.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Give Away Valuable Information</span></strong><strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;"></span></strong></h1>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">4.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Quality</span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;"> </span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Link</span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;"> </span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Building</span></strong><strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;"></span></strong></h1>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">5.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Use Schema Markup for a Local
SEO Advantage</span></strong><strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;"></span></strong></h1>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">6.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Follow Current Best Practice</span></strong><strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;"></span></strong></h1>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: .5in; margin-right: 0in; margin-top: 0in; mso-list: l0 level1 lfo1; tab-stops: list .5in; text-indent: -.25in; vertical-align: baseline;">
<strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold; mso-fareast-font-family: Arial;"><span style="mso-list: Ignore;">7.<span style="font: 7.0pt "Times New Roman";">
</span></span></span></strong><strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Don't Over Rely on SEO</span></strong><strong><span style="color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-bidi-font-weight: bold;"></span></strong></h1>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: .25in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">Read the full article here: <a href="http://www.huffingtonpost.com/ian-mills/7-small-business-seo-tips_b_5536509.html" target="_blank"><b><span style="color: black;">The Huffington Post</span></b></a></span></strong></h1>
<h1 style="background: white; line-height: 22.55pt; margin-bottom: 6.25pt; margin-left: .25in; margin-right: 0in; margin-top: 0in; vertical-align: baseline;">
<strong><span style="background: white; border: none windowtext 1.0pt; color: black; font-family: Arial; font-size: 11.0pt; font-weight: normal; mso-border-alt: none windowtext 0in; padding: 0in;">If you are looking for a quality website or would like to know how SEO
can work for you, contact Netvatise for more information.</span></strong></h1>
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<![endif]--><iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/zgWluL4R0EU" width="480"></iframe>Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-64049979143118015092013-05-16T06:18:00.000-07:002013-05-16T06:18:09.506-07:00Google Penguin 2.0 Update Coming in May 2013<iframe width="560" height="315" src="http://www.youtube.com/embed/xQmQeKU25zg?rel=0" frameborder="0" allowfullscreen></iframe>Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0tag:blogger.com,1999:blog-4979197377245677156.post-67483478522669159822013-05-15T13:44:00.001-07:002013-05-15T13:44:57.483-07:00Smarter Products<p>We are over a third of the way into 2013 and it's quickly become apparent this is the year of the smart products, and conversely, this is the year our environments become a whole lot smarter. There are the giants Google and Apple attracting heaps of attention for Google Glass and the much anticipated/rumored iWatch. Don't forget about the Kickstarter darlings Nest (smart Thermostat: http://nest.com/ca/ ), LIFX (smart Lightbulb: <a href="http://store.lifx.co/?landing">http://store.lifx.co/?landing</a> ) and Kevo (smart Lock: <a href="http://www.kevo.net/">http://www.kevo.net/</a> ). CES unveiled an exciting glimpse into the future <a href="http://www.youtube.com/watch?v=Qs6y4sbZNU4">Samsung Smart Kitchen</a>, and there are an abundance of apps that make existing artifacts smarter without the need to reproduce those artifacts with additional hardware. <a href="http://www.automatic.com/">Automatic</a> is such an app – compatible with most cars built after 1996, "It mixes your car's data with Google Maps and gas pricing info to create a comprehensive record of every trip you take, tracking fuel efficiency, acceleration and engine alerts." - The Verge.</p>
<p>As our products continue to be more responsive and smarter and our environments interactive, I’m left to wonder – which product started it all?</p>
<p>This is my guess:</p>
<iframe width="420" height="315" src="http://www.youtube.com/embed/cfgN5tUgjb8" frameborder="0" allowfullscreen></iframe>Netvatisehttp://www.blogger.com/profile/13226127261332186783noreply@blogger.com0